Richard H. Levey, Author at Chief Marketer

Chief Marketer Listline August 27

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include CoolSavings members, Petcare Rx.com and Sheed & Ward.

Acquisition

Marketers Should Let Their Emotions Get The Better of Them

In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

Agencies

5 Tips to Keep Your Global Website Strategy On-Track

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

Agencies

Using Data to Create Customer Engagement

The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

Data & Analytics

Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

Agencies

Chief Marketer Listline August 20

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who

Tackling Multichannel Attribution

The ability to study the effects of the various touch points on buying behavior is becoming critical, since failure to track sales and leads can result in flawed marketing decisions and poor outcomes. Epsilon’s John Young offers some thoughts on setting up multichannel attribution systems that work.

Agencies

Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

Agencies

Chief Marketer Listline August 13

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Baltimore Magazine, Chief River Nursery mailing list and Convenience Store News daily newsletter mailing list.

Agencies

Marketers Say Poorly Focused Content Impedes Lead Generation

That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.