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  • Pop-Tarts Play Trivial Pursuits

    Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries

  • Online Holiday Spending Jumped High in 2006

    For the 56 day period ending on December 26, holiday e-commerce sales reached $23.11 billion, a 26% jump from last year’s $18.28 billion figure. This is according to information released by comScore Networks.

  • ComScore to Revamp Metrics for Web 2.0

    Page views were once the standard by which the popularity and sway of Web sites was measured, but that is all changing now with the emergence of Web 2.0, and AJAX (Asynchronous JavaScript) in particular. Many sites now contain…

  • Online Shoppers Were Happy This Holiday Season

    A consumer survey conducted by ForeSee Results and FGI Research indicates that overall, consumers who shopped online this holiday season were happy with the top 40 retailers on the Internet.

  • Evil Google in 2007?

    “Don’t be evil.”
    This has been Google’s long-standing motto, and is supposed to embody what the search giant is, but with a recent blog post by Firefox co-founder Blake Ross, there is more than a subtle indication that Google…

  • Year of New Lead Generation Verticals

    When those of us in the online advertising world think of lead generation, we often think of the volume leaders – mortgage and education. It’s hard not to, as they, for the most part, dominate our advertising consciousness, especially…

  • Chinese Chicken and the Egg

    Last year, one of the predictions we made was that someone would create the X10 equivalent for Chinese traffic. Someone would create the ad that would not only monetize any remnant but signal a new dawn of advertising. With so much…

  • Matt Cutts – The Voice of TrustRank

    The man, the myth, the legend. To black hat SEOs he embodies the dreaded arch enemy. To white hats, he is the source for authoritative, accurate advice you can trust.

  • Super Duper Bowl

    Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

  • 2008 Cause Marketing Planner

    Pick Your Partners Walk for the kids? Support the local library? PROMO’s Annual Planning Guide will help you choose cause marketing partners from worthy organizations.