Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]

Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.  

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […]

Remember some complaining over Comcast moving RSNs as their deals came up for renewal to a less distributed tier while its NBC Sports RSNs continued to be carried more widely? That’s changing.

The efforts to contain and extinguish the wildfires in the Los Angeles area continue into another week as the death toll rises to at least 24 people.

Bené Eaton, chief marketing officer at Figs, shares how the scrubs manufacturer secured the first-ever partnership to outfit the U.S. medical at the Olympics, how it marketed the initiative and lessons learned for future games.   For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site. […]

Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.