PMG and Kenshoo have teamed up to share an infographic offering an informational overview of what the 2013 back-to-school season will bring for digital marketers. One of the big findings the companies share is that consumers spent $83.8 billion on back-to-school shopping last year. Big retailers are expected to see 14 percent more back-to-school sales this year.
Here are some other tidbits from the infographic:
–
Network
