CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.

Chinese shopping app Temu halted its Google Shopping ads last week. The move coincides with the U.S. administration’s decision to raise tariffs on Chinese imports up to 125%.   With no Google Shopping presence, Temu’s App Store position fell from the top five to 58th by April 12, according to DesignRush.com. Temu offers a case study […]

Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of […]

Hibbett continues to add to its loyalty program to keep shoppers engaged and bolster its customer analytics. Email and SMS marketing help drive in-store purchases.   Email and SMS marketing are pulling their weight and then some at Hibbett.   The sports apparel and shoe retail chain has millions of shoppers in its SMS program and […]

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and the challenges of personalizing store marketing.   Kathryn Mazza joined grocery retail chain Hy-Vee to help build its retail media network, called RedMedia, in February […]

While the industry debates which currency wins, Mediaocean is busy powering the infrastructure that makes them all work. In this fireside chat at CIMM East, Ramsey McGrory chatted about why being the system of record—and staying neutral—might be the most powerful position of all.

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values. 

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of Temu advertisements that are being pulled from the US market. And that’s not to mention the platform AI solutions all looking to […]

A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point.  On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […]