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Data-Driven Thinking
What Political Campaigns Can Teach Brands After Google’s Latest Cookie Reversal
The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, […]
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Media Relations
Supermarket to Syndication: Media Relations Lessons from CPG and Retail
To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.
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Online Advertising
Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business
Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies […]
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Tech & AI
TV ads build trust at Nobull
Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]
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Programming
WBD Upfront News
While there’s chatter about Warner Bros. Discovery taking a page from Comcast ’s book and spinning off its linear business from HBO Max and its studio, they still made sure to flaunt what its linear
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Branding/Marketing
Coach Bill Belichick Is Playing on a New PR Field
In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.
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AI
Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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Online Advertising
Sincera Offers A Free API For Some Of Its Prized Metrics
The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]
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Programming
Disney’s Sports-Fueled Upfront
As Jimmy Kimmel put it, there may have been more athletes at Disney ’s upfront Tuesday than there were at Monday’s Knicks-Celtics game. Peyton and Eli Manning , Patrick Mahomes and Saquon Barkley were
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Programming
ESPN Unveiling Just the Beginning of Modern DTC World
We continue to await the full rollout of what Charter is billing as its “seamless entertainment experience,” which includes the integration of DTC apps, but it’s clear the DTC world is changing.
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