Tips to Use Education as a Marketing Tool
Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.
Articles by Patty Odell
Lowes Targets NY Millennials on all Screens & Windows
Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.
12 Top Brand Moments from 2015
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.
Corona’s Holiday Beach Spot Breaks Records
Corona's “O' Tannenpalm” holiday beach spot has been running for 25 years. Here's the story behind it, including interviews with the spot's creator.
4 Advantages to Storytelling Marketing
Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.
96% of B2B Marketers Use Video Marketing: Report
Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.
Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
Oreo Lets People Customize Packaging to Bolster E-Commerce
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here's a take on that campaign as well as a look back.
17 Insights to Understand the State of Agencies
As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.
Chinese Attach Models to Buses for Marketing Stunts
It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
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