There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action.
The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved, as can the creation of sales content, and, perhaps most importantly not lose sight of existing customers.
There are four key elements that truly drive alignment:
- Common goals
- Agreement on strategy & plan
- Regular and constructive communication
- Objective performance metrics
B2B companies inability, for example, to align sales and marketing teams around the right process and technologies has cost them upwards of 10% or more in revenue per year, or $100 million for a billon-dollar company, according to market intelligence firm, IDC.
Learn the 7 steps to align sales and marketing during this free Webinar: How to Align Sales and Marketing Through Effective Sales Enablement Efforts on Nov. 19 at 2 pm ET.
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