5 Ideas to Help Increase Video Marketing
We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?
Articles by Patty Odell
10 Marketing Executives Making Millions … and Millions
Want to know which marketing executives are making the most money? Forbes put the list together and it’s impressive.
Taking the Fight to Digital: UFC CBO Garry Cook
UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.
New Research Promotes Education-based Marketing
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
American Express Replaces Ads with Content on NBC Shows
NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.
Great Wolf Lodge Uses Storytelling, Not Sales
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
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