Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
Articles by Patty Odell
Quick-turn Content Labs on the Rise
Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here's what you need to know.
How a CMO can Rise to CEO
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.
New Balance Digital Brand Director, Patrick Cassidy, Shares Strategy Tips
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.
Marina McDonald, CMO at Red Roof Inn, on Tech, Apps and New Carpets
Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.
Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
8 Brand Partnerships to Steal Ideas From
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
Google Exec on 4 Best Practices for Content Marketing
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
12 Painful Ways to Become More Successful
This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.
Ram Krishnan, Frito-Lay CMO, on Tech, Data and Chip Flavors
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
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