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Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here's what you need to know.
More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.
Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.