Patrick Cassidy, global digital brand marketing director for New Balance, talks with adexchanger about its work to challenge its mega competitors Nike, Adidas and Under Armour.
Planned content and the ability to be nimble play an important role to react in real time to catch consumers when there is a new product announcement or breaking news that can impact the brand. The strategy includes layering on paid digital content, in a careful, informed way, to gain maximum impact. Pick up some tips here and learn about a few New Balance campaigns.
Marina McDonald, CMO at Red Roof Inn on Tech, Apps and New Carpets
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