Marriott VP Digital Marketing on Digital, Apps and Guests
Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.
Articles by Patty Odell
4 Must Do’s to Successful Cross-Channel Marketing
Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.
Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Bud Makes Beer “Great Again”
Budweiser's new America is in Your Hands campaign plays off the November presidential election.
6 Tips for the Perfect Customer Journey
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
Stoli’s SVP Marketing Mike Oringer on Juggling Partners
Stoli's Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.
Don’t Mistake the Algorithm for the Person
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
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