Patty Odell, Author at Chief Marketer

Marketing Structures Keeping Customers and Brands Apart—Report

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement
and revenue goals as audiences seek more localized, personalized experiences.

Acquisition

How to Captivate Customers by Using Video in Digital Ads

he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.

Agencies

Hickory Farms Recharges with a Spot-On Digital Marketing Strategy

After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth.

Acquisition

30 Instagram Stats Every Marketer Needs to Know

A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.

Acquisition

Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat

Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles.

Acquisition

Plogging? What’s That? Michelob ULTRA Will Let You Know

Michelob ULTRA is out with a contest that awards bibs to
spur ploggers to run in the NYC Marathon this fall.

Acquisition

A Small Protein Brand Makes a Big Play to Grow Marketshare

Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too.

Acquisition

TD Bank Shares How it Plans to Engage WorldPride Attendees in June

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank,
talks about TD’s history with the community and how it nurtures that relationship.

Acquisition

Move Over Celebs, Consumers Prefer Micro-Influencers

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Acquisition

It Comes with the Territory-Beer and Marijuana

Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed.