Patty Odell
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Acquisition
Calvin Klein Drops Print in Favor of Digital
Calvin Klein—known as much for its iconic denim as it is for its luxurious,
glossy and often controversial print campaigns—is saying goodbye to print. -
Acquisition
Why You Should Emulate These 5 Brands’ Personalized Marketing Strategies
Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.” -
Acquisition
Holiday Film Reminds Us Life’s Too Short to Not Spend Time with Friends
The message from distilled liqueur brand Ruavieja is that none of us know
how much time we have left to share with family and friends. -
Data & Analytics
Marketers Prioritize Personalization, Leverage AI, Turn to Numerous Data Sources: Report
The “State of Marketing” report from Salesforce, focuses on four emerging trends:
CX, the use of more customer data sources, AI and real-time customer engagement. -
Acquisition
Finnish Newspaper’s Ugly Christmas Sweaters Depict Ugliest News
A Finnish newspaper has knitted itself into the ugly Christmas
sweaters movement to draw attention to 2018’s ugliest news. -
Acquisition
Quaker Oats’ Novella Stars in Univision’s Jesús
Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign. -
Acquisition
ROKiT CMO on Launching its Phone with Major Sports Sponsorships
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships. -
Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and
hardworking people, a new report found that that theme is paying off. -
Acquisition
Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s.
