Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact.
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
Calvin Klein—known as much for its iconic denim as it is for its luxurious, glossy and often controversial print campaigns—is saying goodbye to print.
Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."
The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends.
The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.
A Finnish newspaper has knitted itself into the ugly Christmas sweaters movement to draw attention to 2018's ugliest news.
Quaker Oats reached out to Hispanics this week with a multi-part content marketing campaign.
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick off its initial marketing platform with a few high-profile sports sponsorships.
Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.
