Patty Odell

• Agencies

  Marketers Help Consumers Stick to New Year’s Resolutions

  Trying to get consumers to change their habits for the better is an annual first-quarter ritual

• Agencies

  Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages

  In a short-term program from Starbucks, customers can download an app and send Valentine

• Agencies

  Can a “Great For You” Food Label Build Loyalty?

  Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?

• Loyalty Beyond Reason

  Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you

• Mobile

  Watch TV, Get Rewards

  A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows

• Agencies

  Retail/CPG Brands Market Beyond Store Walls

  At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago

• Agencies

  Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore

  Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round

• Agencies

  The Four Tiers of Loyalty: Where Do Your Customers Fit In?

  Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.

• Agencies

  Coke Gives Schools a Chance

  Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school

• Agencies

  Green & Black’s Chocolates Live Events: Part Focus Group, Part Lead Gen

  Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It’s asking them, through a series of quick surveys at live events and on its Facebook page.