Patty Odell

• Agencies

  E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities

  Six tips to improve your gift card marketing efforts and three new uses for the cards.

• Data & Analytics

  Groupon Offers Loyalists Access to Exclusive Deals

  Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

• A Fresh Perspective on the Creative Process: Q&A with Alcone’s Peter Viento

  The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative.

• Agencies

  Scotts Puts Values on Facebook Tasks to Encourage Participation

  Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

• Data & Analytics

  Five Wrong Turns in Multicultural Marketing and How to Make Them Right

  Here are five wrong turns we

• Agencies

  SuperValu’s First Mobile App Built for Loyalty: Q&A

  SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.

• Agencies

  Frito-Lay Snacks Puts Virtual “FarmVille” Rewards on 5 Million Bags

  Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.

• Agencies

  Sprite’s Brand Manager Talks Basketball: Q&A

  The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.

• Agencies

  Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing

  Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”

• Agencies

  How and Why to Use Sweepstakes on Facebook

  Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.