Patty Odell
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Agencies
Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.
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Agencies
Enterprise Loyalty: Three Principles to Consider
If you want to implement Enterprise Loyalty into your business, here are three things to consider.
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Agencies
P-O-P Vital as More Shoppers Decide in Store: Study
More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study
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New Findings on Global Marketer/Agency Compensation Practices: Study
New information has revealed how global marketers structure and manage compensation practices with their advertising agency partners in a new benchmarking study from Association of National Advertisers.
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Agencies
Visa Attempts Olympic Gold in Social Media: Q&A
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa
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Agencies
Retail Developments in India Hold Promise for Shopper Marketing: Q&A
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
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Agencies
Soccer, a Way of Life for Hispanics, and now for 7UP, too
7UP has formed a deal with Alianza de Futbol to launch the Sue
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Agencies
U.S. Bank Rewards Loyal Customers with “Free Money”
U.S. Bank is rewarding its most loyal check-card customers with
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Agencies
Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game
Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”