Patty Odell, Author at Chief Marketer

2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

2012 PRO Award Finalist: MSL Group for UL and the “Commit a Minute to Safety 2011” promotion.

2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman

Social

2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.

Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.

Social

2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the “The PEN Ready Project” and sampling program.

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.

Digital

Reward, recognition and relevance are the keys to a successful loyalty program.