Articles by Patty Odell

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

|  by Patty Odell

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

2013 February’s Greatest Hits

|  by Patty Odell

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

How to Identify Influencers

|  by Patty Odell

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.