Patty Odell, Author at Chief Marketer

Kicking Super Bowl Spots Far Beyond the End Zone

Here’s practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.

Agencies

Hidden Valley Ranch is Hero in Big Game Day Video

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Agencies

IBM & Apple Apps Give Retail Associates Access to Customer Data

IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.

Agencies

Successful Webinars Start with Content

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Agencies

Why Brands Lag in Marketing to Women and Moms

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.

Agencies

7 Benefits of Video Marketing

Check out these 7 top benefits of content marketing videos.

Agencies

Is Your Refrigerator About to Email You? 2015 Marketing Predictions

2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.

8 Reasons Why Responsive Web Design Cannot Be Ignored

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]