Patty Odell, Author at Chief Marketer

The Great Debate: Large vs. Small Sweepstakes Prizes

There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.

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Starbucks Ends “Race” Campaign and Other Marketing Missteps

Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare.

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Lessons from Harley-Davidson on Seasonal Marketing

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.

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Mountain Dew Brings Back “Do the Dew”

Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the “Do the Dew” tagline for Mountain Dew.

Walmart Demands Suppliers Cut In-Store Marketing Spends

Walmart has a plan to improve the shopping experience by lowering prices. To get there it has asked suppliers to cut marketing spends in its stores.

Prudential Bring Your Challenges Campaign

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3 Lessons from Prudential’s “Bring Your Challenges” Campaign

Prudential looked into our brains to find out why we’re so irrational when it comes to saving, took that info and launched the “Bring Your Challenges” campaign.

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SeaWorld Brand Campaign Takes on PETA

In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.

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What CMOs are Saying on Twitter

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

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Marriott’s Global CMO on Marketing to Millennials

Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.

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3 Campaigns that Got it Right

This author takes a look back at three spectacular campaigns and why they worked.