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The Big Story
View From The US v. Google Trial Press Box
After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
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Media Relations
The Case for Longer Pitches
Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.
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Programming
In the Wild: Netflix Geeked Week Takes Over Atlanta
Netflix is bringing stars and fandoms together at Geeked Week 2024 in Atlanta, celebrating its greatest originals and franchises.
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Inside the Buy Side
Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?
As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape.
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B-to-C Events
How Jameson is Rabble-rousing Fans with a ‘Touch Down in Dublin’ Tailgate Tour
Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters […]
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Tech & AI
Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry
Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]
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Cynsiders
Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising. Why is it crucial to distinguish CTV from DOOH? It’s critical to have clear and understandable definitions […]
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Diversity, Equity & Inclusion
Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico
Fernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.
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Cynsiders
MAGNA: Ad Growth Looking Up
IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent Létang, EVP Global Market Intelligence and author of the report, for his thoughts. This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What […]
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Online Advertising
How Buyers Are Managing Measurement Sans Standardization
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple.
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