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Programming
No DirecTV-Disney Deal as Negotiations Drag On
DirecTV and Disney have yet to strike a renewed carriage deal even as Week 1 of “Monday Night Football” passed.
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Trade Shows
Natural Essence: Inside Boehringer Ingelheim’s Sustainable Exhibit
Boehringer Ingelheim, the world’s largest independently owned pharmaceutical company headquartered in Ingelheim, Germany, has set out to bring real, tangible change to their exhibition practices. With a schedule of more than 400 events worldwide, Boehringer wanted to represent the company’s commitment to its Sustainable Development for Generations efforts, rooted in the United Nations Sustainable Development […]
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The Big Story
Uncloaking A New Programmatic Scam
Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.
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CTV Roundup
Talking CTV Transparency (And The Lack Thereof) With Samsung
Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.
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Branding/Marketing
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings
This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.
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Trendwatch
With high acquisition costs, Bean Box turns to its members for growth
More than 50% of BeanBox.com’s revenue is from recurring subscriptions, said CEO and co-founder Matthew Berk. It took Bean Box more than a decade to achieve this milestone. But now that the brand has reached this mark, Bean Box wants to ensure that its customers continue to both like and buy its brand, Berk […]
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Data-Driven Thinking
Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]
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B-to-C Events
Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open
Fans have been flooding the grounds at the USTA Billie Jean King National Tennis Center since Aug. 26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a […]
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Digital & Technology
Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust
In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.
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Trendwatch
CMO role alive and well at Fortune 500 retailers
A new report from Forrester Research Inc. finds that 86% of retail and wholesale Fortune 500 companies have a chief marketing officer or a marketing executive leader on the senior management team who reports directly to the CEO. This is a high penetration, Forrester finds, as Fortune 500 companies in six of the nine industries the research […]
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