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Programming
FTC Commish Calls Out Latino Representation in Media
It was a packed room at the St. Regis in Washington, D.C. on Wednesday, as former FTC Commissioner Noah Phillips joined sitting Commissioner Alvaro Bedoya during The Media Institute Communications Forum Luncheon to discuss his perspective on hot topics such as protecting children’s privacy, fraud and AI. The free-flowing discussion even delved into TV viewing, with Bedoya complaining about a lack of Latino representation and the skewed portrayal of existing Latino characters, particularly regarding dialects and accents.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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Programming
What We’re Watching: ‘The Sports Reporters’
With how quickly things change, it can be refreshing to see an old friend.
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Data-Driven Thinking
Why Standardization Is Wrong For Attention Metrics
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]
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Programming
Scripps Leans on Women’s Sports This Upfront Season
The growing demand for women’s sports programming helped guide Scripps through this year’s upfront season. The company hung its hat on ION as it continues to host WNBA and NWSL games, but the success from that has led to more demand within certain areas such as CTV.
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B-to-C Events
The Brief: Casket Coolers and Candy Corn Suites
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.
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Inside the Buy Side
The Open Web Isn’t What Advertisers Think It Is
As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.
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Digital & Technology
Why Media Literacy is Key in the Age of Deepfakes
To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.
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B-to-C Events
Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans
Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over […]
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AdExplainer
How A 134-Year-Old US Law Still Defends Against Monopolies Today
It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.
Author