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CTV Roundup
NBCU Wants To Standardize The Pain Of Creative Ad Delivery
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.
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Branding/Marketing
PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
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B-to-C Events
Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day
Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than […]
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Trade Shows
Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion? Traditionally, the World […]
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Tech & AI
Leaders and losers in retail customer experience revealed
Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk. The index benchmarks 101 customer service and engagement capabilities from […]
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Agency Life
July/August/September: Event Industry People, Deals, and Moves
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires rEvolution has appointed Ross Arnold to the newly created position of Head of Europe. He most recently led the Sports & Entertainment Consulting team at Wasserman, and prior to that, […]
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AI
LinkedIn Live Replay: The Future of Ad Ops According to Snopes’ Justin Wohl
Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
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The Big Story
View From The US v. Google Trial Press Box
After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
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Media Relations
The Case for Longer Pitches
Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.
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Programming
In the Wild: Netflix Geeked Week Takes Over Atlanta
Netflix is bringing stars and fandoms together at Geeked Week 2024 in Atlanta, celebrating its greatest originals and franchises.
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