Feedback loops (FBLs) and white lists are two ISP offerings that help marketers achieve and maintain strong email deliverability. Responsys takes a look at how each of these plays a role: – Feedback loops: “Feedback Loops provide a path used by the ISPs to relay information (feedback) they receive from our recipients back to us.

In the aftermath of the tragedy in Newtown, Conn., Groupon has paused all its gun-related deals. The company has canceled existing and planning offers for shooting ranges, conceal-and-carry and clay shooting. “All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry and clay shooting, have been placed on hiatus while […]

By now, you’ve probably been exposed to the three-letter pandemic that is taking the world by storm. No, not the flu

Here’s the cold reality: “No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.” That one piece is the “know, like, trust” factor. Lucky for you, Georgina El Morshdy, a copywriter and content marketing consultant, shares some helpful tips: […]

LinkedIn Answers won’t be around to see February, as the social network announced that it will shut down its Q&A platform on Jan. 31. “We will be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn,” according to an email from the company to […]

Content marketing is the top priority for digital marketers in 2013, according to a report from Econsultancy and Adobe. The study found that 39 percent of marketers point to content marketing as a priority this year, up from 29 percent last year. The strategy is clearly picking up steam, which makes it imperative for marketers […]

If users felt unsettled as they read about Facebook Graph Search and thought about how it might infringe on their privacy, they now have a tangible reason to complain: Quartz notes that on Dec. 11, 2012, Facebook updated its privacy policy, adding this new section: “When you hide things on your timeline, like posts or […]

“Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales,” writes Patricio Robles at Econsultancy. He offers five steps for squeezing the most out of leads to get some ROI juice: 1) validate leads 2) score leads […]

MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence […]

In case you haven’t heard, mobile is kind of of the Ron Burgundy of 2013. Do a search for “mobile marketing” and you’ll be inundated with reports, statistics and tips about marketing via this channel. By one estimate, 6 out of 10 human beings on earth, including children and the elderly, have a mobile phone. […]