About two weeks ago, Facebook announced that it was taking its Graph Search beyond beta, promising to roll the product out more broadly in the coming weeks to people who use Facebook in U.S. English. The company said it was using user feedback to improve the speed, understanding, results and interface of its search product. […]

According to the findings of a recent survey from Yext, Facebook is becoming a prominent player in local search. As Graph Search improves, local businesses and national brands with multiple locations need to be aware of the implications and take action. Yext surveyed 1,001 U.S. adults in March and found that half of them said […]

Whether you’re a farmer, athlete or B2B marketer, droughts are bound to happen. To help marketers successfully get through dry seasons, we asked some experts this question: “If a B2B marketer finds that they aren’t generating enough leads, what is the most important advice you would give them?” Here are their responses: Amie Hutton Crawford, […]

Kenshoo, a digital marketing technology provider, is sharing its most recent global search advertising insights in the form of an infographic. Here are some of the highlights: –

Today Yelp announced its acquisition of SeatMe Inc., a company that runs a Web- and iPad app-based reservation service for restaurants and other nightlife-related businesses. SeatMe does exactly what its name betrays: its goal is to make the management of reservations simple for businesses. It also includes a feature that texts guests when their table […]

The worlds of search, social, local and mobile marketing are melting together like four ice cream cones left unattended in the heat wave hitting the Northeast this week. Not only are lines blurring, but changes are happening quickly, too. This makes it difficult for local businesses to keep up. Liana Evans, senior solutions consultant at […]

It appears that the momentum social media marketing has won’t be slowing down anytime soon. According to a survey from The Creative Group, the majority of advertising and marketing executives expect increased investment in Facebook, LinkedIn and Google+ in the next 12 months. The expectations for Twitter, YouTube, Pinterest and Instagram are more mixed. The […]

Back in May, word was that LivingSocial was placing its hope in events to prop up its struggling business. At the time, it seemed somewhat viable, as the company sold 561,469 vouchers for experiences and events in the U.S. in the first quarter of the year, up 850 percent from the first quarter last year. […]

Call centers can be powerful allies for B2B companies looking for help in generating and nurturing leads

By Chandler Galt, social media account manager at Webmarketing123

On a daily basis, I interact with B2B marketers who doubt the usefulness or effectiveness of social media marketing. More often than not, these marketers have either not experimented with this form of digital marketing, or they have invested very little money or effort into creating a custom social media strategy for their business. For this post, I’ll walk through the four main reasons why B2B organizations have been slow adopters of social media marketing, and why they are missing out on a potentially huge boon to their sales funnel.