By now most companies understand the importance of phone calls in the process of converting a lead to a customer, but what about text messages? Yes, we’re going there

By Jeremy Bloom, Co-Founder of Integrate

Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year for us to catch up on the innovations of 2012 and prepare for the upcoming developments in augmented reality, wearable computing and near-field communication.

Tumblr has long been something of a lightweight blogging platform, but with its updated Dashboard today, it seems the company is making itself even lighter. The website has redesigned its Dashboard in a subtle way: Instead of being taken to a whole new page when creating a post based on text, photos, quotes, links, chats, […]

Yesterday Twitter CEO Dick Costolo gave the world a preview of the company’s next big thing: Vine, a video-sharing app that Twitter acquired in October. It was a subtle way of unveiling something that could set off a huge wave for lots of people, including content marketers. Econsultancy goes through three ways Twitter’s Vine app […]

Groupon’s acquisition of CommerceInterface last month may not have excited investors but it might be a positive sign for the daily-deals company, especially for its growing battle with Amazon, according to National Traders Association. “By purchasing CommerceInterface, Groupon is set to become the sole beneficiary of the channel management technology that Amazon heavily relies on,” […]

If you have a good mailing list and a great product set to be released into the wild, it’s time to create an irresistible email campaign that builds anticipation and support, and enables you to meet your goals. Unbounce offers a case study, which comes equipped with a six-point guide: 1) Is an email teaser […]

There’s a new No. 1 mobile app in town, according to comScore. Its latest Mobile Metrix ranking shows that Facebook’s mobile app boasted 85.6 million unique visitors in December. Up until mid-September, Google Maps held the No. 1 spot; in December, it had 74.6 million visitors, making it No. 2. Google Maps’ sudden decline in […]

At 11:48 a.m. EST on Wednesday, Twitter CEO Dick Costolo tweeted this: Steak tartare in six seconds. vine.co/v/bOIqn6rLeIDvia @dhof – dick costolo (@dickc) January 23, 2013   No, that’s not an animated GIF

LivingSocial and Starbucks appear to be good bedfellows: After selling 1.5 million vouchers offering $10 worth of Starbucks products for $5 in the U.S. this past fall, LivingSocial and the coffee giant have struck gold again

In the past couple weeks we’ve covered how to define content marketing, what to know before getting started with content marketing and tangible first steps to get started with content marketing. Now let’s move forward with a look at the do’s and don’ts of content marketing. We gathered the insights of numerous experts on the […]