Forms suck, but they’re a necessary evil for lead generation. Is there a way to make it easier for people to fill out those forms? Of course there is. Matt Cutts, head of Google’s Webspam team, has posted a brief video discussing the “autocompletetype” for Web forms, which is a standard attribute on Google’s Chrome […]

Instagram is announcing a significant milestone today: About two-and-a-half years since its launch in October 2012, the company says it now has more than 100 million people using its photo-sharing app every month. About a month ago, Instagram had announced that it boasted 90 million monthly active users. So much for slowed growth since the […]

Industry-first data integration on demand helps marketers unlock 10x customer lifetime value

SEATTLE – February 26, 2013 – Marchex, Inc (NASDAQ: MCHX), the leader in mobile and call performance, today announced an enhanced partnership with Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, to make it easier for digital agencies, media companies, publishers and others managing local business campaigns to increase the number of phone calls generated from paid […]

Foursquare has been busy showing small-business owners various forms of love lately. But to remind us that they’re still a social media platform for the people, the company has announced two new partnerships with Visa and MasterCard, which will allow credit and debit card users to claim discounts at participating retailers. These discounts will appear […]

Businesses that are seeing a dip in the number of new leads they’re raking in should start thinking strategically about conversions again, according to Amy Porterfield at Social Media Examiner. One way to do this is to create videos to boost your social media marketing and create a mini-campaign around it to drive opt-ins. Porterfield […]

The dirty little secret about the wonderful world of social media data is that at least some of the data you’re collecting, storing and reporting is inaccurate. This is fine, so long as you know where the flaws are, according to Nan Dawkins at Marketing Land. “Understanding where data falls short will help you field […]

B2B and B2C lead generation have their differences and similarities, but this much is certain: both sides can learn from each other. They each have the same target in their sights (i.e., sales), which means there are tactics that B2B lead generators use that B2C lead generators can tailor for their own needs, and vice […]

The process of prequalification is more common than you might think. Getting a mortgage or a job are two major instances where prospects are asked to go through multiple stages to ensure that they’re a good fit for the lender or employer. Potential clients often “interview” businesses whose services or products they’re considering, but businesses […]

When Facebook graph search was announced in mid-January, the Internet was buzzing about the implications for marketers, local businesses, users, brands and others. Now that graph search is available to more users, it’s time to revisit it and discuss the tangible things businesses can do to leverage it. Andrea Vahl, community manager for Social Media […]