By Michael Scott, VP of Ad Sales & Operations, Samsung Ads   In an increasingly crowded and fragmented media landscape, brands face a tough challenge: striking the right balance between reach and repetition. Overexposure to ads doesn’t just annoy consumers—it actively erodes purchase intent. Studies show that 71% of consumers are less likely to buy […]

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.

With thanks to Bill Grosso, CEO, Game Data Pros Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. More on that here. But what can organizations do to successfully integrate experimentation into their measurement frameworks?  Build the right team and secure executive buy-in The foundation of successful experimentation begins […]

Which segment of the industry saw the biggest pay increases last year? CFX got an advance peek at C2HR’s annual compensation surveys.

Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the “just because” approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor. Let’s look at the […]

SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.

By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative innovations, and deep measurement capabilities, the industry has become a sophisticated media channel that deserves a bigger seat at the table. David Krupp and Jaime Byrdak, CEOs at billups, the largest independent agency specializing in outdoor advertising, recently took me […]

Super Bowl LIX brought a week’s worth of events to New Orleans, and while we hit 15-plus experiences, we couldn’t squeeze them all in. Explore 16 more activations that delivered engagement ahead of the Big Game.

When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content — and the simple and complex solutions to this problem.