Today Twitter has officially introduced its own stable of photo filters, which officially kicks off whatever photo war exists between it and Instagram. Users of Twitter’s mobile app for iPhone and Android will be able to edit and refine their photos right from the app. Twitter credits its partner Aviary for powering the filters and […]

Square is known for being a payments company enabling users to sell and pay for items via mobile devices. Now the company will be known for something else: gift cards. Just in time for the holidays, Square is introducing gift cards that are accessible on users’ mobile phones. These gift cards can be sent to […]

The BIA/Kelsey ILM West conference in Los Angeles ended last

LivingSocial, fresh off of a layoff round axing about 10 percent of its workforce, is taking clear measures to rein back its spending on its real estate footprint in Washington, D.C. The No. 2 daily-deals company has decided to move its employees out of three buildings in the nation’s capital, including a floor it leased […]

Company Launches with Free iOS App Designed to Deliver Relevant Offers to Consumers and Targeted Customers to Merchants

A prophet isn’t without honor, except in his hometown. While Groupon is no divine entity, it is the unquestioned leader of the daily-deals industry, albeit a struggling one. While Groupon’s overall struggles and rumored acquisition by Google have been well-documented, let’s take a look at how Groupon is faring in Chicago, its hometown. To do […]

More and more brands are offering customer service via social media channels, according to separate findings from Simply Measured and Nielsen. Nearly half of social media users engage in what Nielsen calls “social care,” with Facebook company pages the venue of choice for consumers. Meanwhile, Simply Measured finds that nearly 1 in 4 of the […]

The holiday season is upon us, so lead-generation marketers need to know how to make the best use of the time they have left during this potentially lucrative time of the year. Daryl Colwell, vice president of business development at MediaWhiz, has some tips to offer. For companies that have put off their advertising and […]

By Peter Klein, senior vice president of media services at MediaWhiz

In my last column, I offered my 2013 predictions for companies in the performance marketing industry and potential new regulations. This column addresses predictions for performance marketing media channels in the new year, as well as how certain vertical markets will fare.

Active Network, a maker of various software, has put together an infographic detailing how social media platforms drive real-world actions. For instance, “If you pin an image to Pinterest, will people contact you?” According to Active Network’s findings from its “Beyond the Click” survey of 500 consumers, the most popular offline actions taken as a […]