According to the Interactive Advertising Bureau (IAB), Internet advertising revenues in the U.S. hit $9.3 billion in the third quarter, making it the biggest quarter on record. This figure was also an 18 percent year-over-year improvement from the $7.8 billion in revenues in the third quarter of 2011, and a 6 percent increase from the $8.7 billion in revenues during the second quarter of 2012. “Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4,” said David Silverman, partner at PricewaterhouseCoopers LLP. Randall Rothenberg, president and CEO of IAB, added that Internet advertising is effective for interacting with and engaging consumers who are “active participants in contemporary media online, through social media, and on-the-go with mobile.” (IAB.net)
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