Five Ways Brands Are Approaching Sports Sponsorships
Ways in which sports sponsorships are likely to show up this fall.
Articles by Kaylee Hultgren
Social Media Marketing: Ways Brands Can Improve Reporting
The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to master one-click purchasing capabilities as…
Five Ways Brands Can Make Use of Google’s Cookie Deprecation Delay
Google recently announced that it would delay cookie deprecation until 2023, which means that marketers preparing for an alternative to digital measurement and attribution were gifted extra time to find and implement solutions. However, brands should make use of the extra time they’ve been granted, according to a column in AdExchanger from Mario Diez, CEO…
On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
Zenni Hits the Road Post-Pandemic With OOH Marketing
Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports
How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.
The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
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