Articles by Kaylee Hultgren

Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers

April 1, 2022 |  by Chief Marketer Staff

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

April 1, 2022 |  by Kaylee Hultgren

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences

March 30, 2022 |  by Kaylee Hultgren

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

How Brands Can Approach Building Metaverse Experiences

March 25, 2022 |  by Chief Marketer Staff

How marketers can approach creating metaverse experiences.

Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce

March 25, 2022 |  by Chief Marketer Staff

How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.

SXSW 2022: How 15 Brands Activated In-Person Experiences

March 25, 2022 |  by Chief Marketer Staff

Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.

CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022

March 25, 2022 |  by Kaylee Hultgren

Four CMOs discuss the most important marketing trends to be tracking right now.

Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life

March 18, 2022 |  by Chief Marketer Staff

Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.

Google to Sunset Legacy Analytics Product by July 2023

March 18, 2022 |  by Chief Marketer Staff

Another day, another ad targeting tool down. Google announced plans to shutter its legacy Universal Analytics product by July 2023 and transition customers to Google Analytics 4. One casualty of the move: the ability to log and store IP addresses. Read about what this means for marketing professionals, according to a piece in AdExchanger, as…

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

March 18, 2022 |  by Chief Marketer Staff

The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.