Jonathan Moran, Author at Chief Marketer

Rome Wasn’t Built in a Day, and Neither Are Great Brands

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Agencies

Is Your Customer Engagement Strategy Really Relevant?

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Agencies

3 Steps to Better Digital Marketing Intelligence

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

Digital

The Impact of Internet of Things on Data and Marketing

Learn three ways the Internet of Things will improve marketing.