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Oridian and Lookery Leverage Peak Season
Lookery’s expanding network of social application publishers and Oridian’s extensive international advertiser base will bring added revenue streams in time for the holidays.
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LinkValu Affiliate Networks adds Debt and Payday loan offers for the Holiday Season
LinkValu Affiliate Networks adds Debt and Payday loan offers for the Holiday Season
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SellingSource announces the launch of its Lead Enhancement Service
AbsoluteROI’s New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns
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Agencies
Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.
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Mobile
MTV Launches Mobile Social Network
Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.
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Facebook and The Future of (Performance) Marketing
Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…
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Amazon Offers Customer Video Reviews
Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.
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Online Advertising to Reach $42 Billion
According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.
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Online Comparison Shopping Grows in Popularity
Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.
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Rainbows Are Freer For Americans
Radiohead released its latest album, “In Rainbows,” to a great deal of buzz. It was made available online for download at whatever price the consumer desired, including “0.”
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