Brian Quinton, Author at Chief Marketer

Fanta Rolls New Global Campaign into Stores: Q&A

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

Mobile

Mobile App Puts the New Mini Cooper in Your Parking Space

If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion

Mobile

Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’

A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s Rittenhouse Row and in Los Angeles and San Francisco.

Digital

What Brand Marketers Should Ask Their Search Agencies

Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.

Social

Group Buying’s Big. Now, Cue the Lawyers.

I don

Agencies

ING Direct Smartphone Apps Build Loyalty, Community with Mobile Banking

A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead.