Brian Quinton, Author at Chief Marketer

Amex’s “Small Business Saturday” Is Back and Bigger Than Ever

Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent local stores.

Mobile

QR Cat Diverts Applebee’s Lunchers, Drives Traffic

One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes.

Agencies

Tips for Leveraging Mobile Marketing Email

To make the most of mobile email, however, it’s critical that you think beyond the traditional messages you send to your customer’s desktop PC. Obviously you must optimize the physical format of the email to the device. But just as important is leveraging the mindset and motivation of mobile users.

Agencies

How Mobile Insight Can Inform Online and Offline Marketing

Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers’ mobile strategies. Maxymiser’s Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

Agencies

“Tower Heist” Facebook Game Offers Credits for Online Scavengers

Universal Studios is promoting the “Tower Heist” movie with a Facebook scavenger game that offers credits for uncovering “Heist It Back” buttons in the network.

Social

For the File: Tips for Incorporating Content in Promotions

Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:

Agencies

Digital Fuels Ad Spending Growth in 2012: MagnaGlobal

While it’ll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won’t be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.

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