Brian Quinton
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Agencies
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.
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Cast Your Vote for the Best Creative in the People’s PRO Award Competition
Like us on Facebook, click through to web galleries for the 4 finalists in the Best Creative category, and like your favorite. The most likes by noon EDT Sept. 13 will be named the
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2012 PRO Award Finalist, Best Creative: Neverstop for Uniqlo
Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day.
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2012 PRO Award Finalist, Best Creative: Arc Worldwide/Leo Burnett for MillerCoors
To appeal to a 21-30 demographic that doesn’t take hunting seriously, a Keystone Light campaign inserted randow “hunter orange” cans in its packs, and included on-pack cutouts for mounting the trophies.
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2012 PRO Award Finalist, Best Creative: Grey Alliance for Canon USA
In Canon’s “Project Imagin8ion” Grey designed a promnotion that asked users to send in evocative photos to inspire a short film from producer Ron Howard.
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2012 PRO Award Finalist, Best Creative: Evolution for Pernod Ricard USA
The “Jameson 1780” interactive campaign invited fans to uncover which of their Facebook friends “stole” a barrel of John Jameson’s brew from 18th-century Dublin.
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Agencies
When Data Gets Too Big
“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.
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Social
2012 PRO Award Finalist: Weber Shandwick for Kraft Foods
On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit their moments online.
Oreo birthday present mailers were shipped to 30 top-tier food media and bloggers introducing targets to the new, limited edition Birthday Cake Oreo.
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2012 PRO Award Finalist: Momentum Worldwide for LG Electronics Mobile North America
to overcome the perception that its new Thrill 3D smartphone was a mere gimmick, LG Electornics and Momentum opted to throw a live concert and gets its device into the hands of key influencers.