2012 PRO Award Finalist, Best Creative: Neverstop for Uniqlo
Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day. Two of the cubes were placed in an open space on New York's High Line park, where a roller rink was created around them. Three others traveled to various festivals and events around town. All sold four categories of clothing, and all were illuminated from within at night for visual impact.