Beth Negus Viveiros
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
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Creating Brand Buzz With Moms and Geeks
Brands as diverse as Cartoon Network, Hershey’s and Trojan are using events like BlogHer and Comic-Con to connect with consumers.
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Agencies
A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
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Agencies
Revolution Targets the Sporting Life
Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.
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Social
The Active Network Trains Active Ambassadors
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.
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George P. Johnson Makes Events Social
Thanks to social media, an event is now a trigger in a bigger engagement strategy, says Jeff Rutchik of George P. Johnson, the #12 agency in the 2012 Promo 100.
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In Wake of Aurora, Warner Bros. Makes the Right Moves
No matter how well prepared they were, Warner Bros. could never have predicted the horrible tragedy in Aurora, CO during an opening night showing of “The Dark Knight Rises.”