Beth Negus Viveiros
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Digital
Your CTO May Hold the Keys to Digital Converged Media
When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.
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Direct Marketing | Print
Chief Marketer Listline Jan. 14
Lists featured this week include EliteMilitarySingles.com and Shambhala Sun magazine.
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Direct Marketing | Print
Sector Snapshot: Healthcare Marketing
Chief Marketer recently talked with Daniella Koren, president of healthcare relationship marketing firm DKI, to get her take on 2013 trends.
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Direct Marketing | Print
A Bit of Personal Correspondence from the Granthams—and WGBH
A handwritten note from Boston PBS station WGBH catches our eye, with a “Downton Abbey” worthy sense of timing and propriety.
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Social
Don’t Forget Personal Touch in B2B Networking
B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can use social media online and off to differentiate their brands.
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Direct Marketing | Print
Add Arabic to Your Online Language Vocabulary
Arabic is one of the most underserved languages on top global websites around the world.
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Data Driven ROI
Making Billing Part of Your Overall CRM Strategy
The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.
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Acquisition
Program Design Key to Gamification Success
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
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Increase Your Marketing ROI with the Right Segmentation
Segmentation helps you identify the needs of different customers and gauge whether your offering resonates with that segment.
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Data & Analytics
Resolve to Have a Better Contact Database in 2013
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013