Beth Negus Viveiros
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Mobile
Five Predictions for Mobile Measurement
Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.
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Acquisition
Using Co-Registration to Build Your Email Database
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
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Direct Marketing | Print
Chief Marketer Listline Feb. 4
Lists featured this week include CoffeeBerry, Design Toscano and Pitney Bowes Manufacturing Professionals.
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Data & Analytics
Data Quality Still a Struggle for B2B Marketers
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.
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Direct Marketing | Print
Chief Marketer Listline Jan. 28
Lists featured this week include American Senior Association Donors and Breitbart.com.
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Direct Marketing | Print
Chief Marketer Listline Jan. 22
Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.
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Direct Marketing | Print
Chief Marketer Listline Jan. 22
Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.
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Direct Marketing | Print
Marketers Struggling to Manage Big Data: Survey
Many marketers don’t have a strategy in place to handle the tremendous influx of data, according to a new survey from Neolane and the DMA.
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Data & Analytics
Emails We Don’t Love: ProFlowers Gets Too Personal
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.
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Direct Marketing | Print
The Challenge of Attributing Sales to Social Media
There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that’s a big problem.