Beth Negus Viveiros
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Direct Marketing | Print
Power Pack: Ideas and Trendsetters to Watch in 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
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Direct Marketing | Print
Direct Marketing South of the Border: Time To Opt In
Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.
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Data & Analytics
Building Healthcare Relationships With Email
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
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Email
Moshi Monsters Partners With McDonald’s for Happy Meal Promo
The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.
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Direct Marketing | Print
Direct Mail Watch: Hey CBLDF, Where’s Your Website?
The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.
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Data & Analytics
Cisco, Intel Partner on Tech-Focused B2B Magazine
A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.
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Direct Marketing | Print
Chief Marketer Listline Dec. 17
Lists offered this week include The Colorist, Feed International and Revive America USA.
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Data & Analytics
Data Management Roadmap: 5 Critical Multichannel Milestones
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
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Engagement
Improve Online Events By Tracking Attendee Behavior
Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?
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Direct Marketing | Print
Creating B2B Customer Value By Highlighting Your Product/Service Mix
Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.