Beth Negus Viveiros
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Direct Marketing | Print
Direct Mail Watch: Insurers Still in the Post
There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.
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Direct Marketing | Print
Chief Marketer Listline Feb. 19
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
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Social
Data Integration is Key Tech Need in 2013
Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.
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Data & Analytics
Kelly Services Boosts Lead Generation Tactics
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
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Data & Analytics
The Implications of a New B2B Marketing Framework
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
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Direct Marketing | Print
Shifting Your Brand to an Omnichannel Perspective
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
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Data Driven ROI
Top 5 Reasons Why Digital Marketing is Essential in 2013
No more is the digital world a place where consumers have to be, but rather a space that they love to be in.
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Data & Analytics
Managing the Buyer’s Journey Through Multiple Touchpoints
Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
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Direct Marketing | Print
Chief Marketer Listline Feb. 12
Lists featured this week include Van Bourgondien’s Dutch Bulbs, Raspberry Ketone Diet System and AMG Health Insurance Responders.
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Data & Analytics
Emails We Love: Chili’s Gets Personalization Right
Chili’s gets targeting right, with a personalized email that hits all the right notes.