Beth Negus Viveiros
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Data & Analytics
How Persona-Based Marketing Can Go Wrong
What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?
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Direct Marketing | Print
Chief Marketer Listline March 8
Lists featured this week include Athleta and Food & Beverage Magazine.
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Direct Marketing | Print
Chief Marketer Listline March 4
Lists featured this week include National Museum of American Jewish History and SOLES4Souls.
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Data & Analytics
Big Data: A Game of One Many Times Over
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
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Direct Marketing | Print
Direct Mail: Still a Bargain for Marketers
Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.
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Direct Marketing | Print
Chief Marketer Listline Feb. 25
Lists featured this week include American Water Works Association and Healthwire eNewsletter.
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Guns for Pizza Discounts
A Virginia pizza shop owner offers discounts to any customer who brings in a gun.
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Digital
Taking Interest-Based Advertising – and Self-Regulation – into Mobile Environments
One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.
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Digital
Visit Our New Sister Site DM Confidential
Access Intelligence’s DM Confidential is now part of the Chief Marketer network.
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Direct Marketing | Print
Getting Business Requirements Right For Your Marketing Technology Build
If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.