Beth Negus Viveiros
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Data & Analytics
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.
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Data & Analytics
Triggered Email Volume on the Rise: Survey
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.
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Direct Marketing | Print
Email Data Availability Up 26%: Worldata Index
A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.
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Direct Marketing | Print
Chief Marketer Listline March 22
Lists featured this week include Flying Adventures Magazine and Bowhunt America.
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Data & Analytics
Stop Survey Fatigue: Listen to Customers Without Driving Them Away
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
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Data & Analytics
Social Helps Raytheon Build B2G relationships
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
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Digital
Advice for Marketing in the IT Industry
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
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Direct Marketing | Print
Chief Marketer Listline March 18
Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.
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Social
Facebook and Open Graph Search Elevate Local Pages
Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.
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Direct Marketing | Print
DMA in DC Starts Tuesday
A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.