Beth Negus Viveiros, Author at Chief Marketer

B2B Marketers Need to Improve Website Engagement: Forrester

B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester.

Events

Scavenger Hunt Helps Johnson & Johnson Open Eyes

A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.

Profiles & Campaigns

Livestream Gaming Viewership Adds Up for Mobcrush

Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.

Profiles & Campaigns

Oracle Increases Sales Enablement with Refined Content Creation Process

Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement.

Profiles & Campaigns

UL Builds Brand Platform Based on Trust

A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand.

Profiles & Campaigns

Wells Fargo Steps Out of Its B2B Comfort Zone

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences.

Video Marketing

B2B Video Length Drops, but Engagement Increases

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

Profiles & Campaigns

Focus on SEO Boosts Traffic for SmarterTravel

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Profiles & Campaigns

Rockwell Automation Launches Maker Challenge

Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators.

Profiles & Campaigns

Caterpillar Digs Into Emotional Side of B2B Marketing

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.