Beth Negus Viveiros
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What You Need to Improve B2B Conversion Rates
In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.
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Agencies
The Road to Customer Obsession
The new normal is a world where the only way companies can thrive is to deliver meaningful customer experiences. Is your organization ready to lead the way?
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Agencies
Facebook Likes Intercontinental Data—And Lots of It
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.
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Agencies
Target Redesigns Retail for Wanderers and Quick Shoppers
Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.
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Agencies
Tito’s, iRobot and Extreme on Taking Websites Global
Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.
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Agencies
Delivering Great Digital Customer Experiences
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
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Agencies
VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin
Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.
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Loyalty Marketing
Blockchain: The Next Evolution in Loyalty Programs?
Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here’s how.
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Agencies
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Agencies
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs.