Inside Randstad’s User-Generated Video Plan
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
Articles by Beth Negus Viveiros
The Battle Against Boring in B2B Creative
B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
5 Martech Ideas for Engaging Decision Makers
People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.
Crafting Buzzy Brand Experiences for B2B Millennials
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.
Sales and Marketing Integration: 5 Tips
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
Don’t Think Too Literally When Looking for a Name
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
Deadpool 2: Marketing the Merc With a Mouth
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
Burns & Wilcox Wins Big With PGA Sponsorship
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
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