Articles by Beth Negus Viveiros

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.

Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.

For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.

“Find What Matters” is a  two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.