Beth Negus Viveiros, Author at Chief Marketer

Looking to Reach Prospects? Consider Going Micro

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Customer Engagement Vital for CMO Job Security: Report

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Events

Peet’s Coffee Brews Chilly Coachella Activations

Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew.

Acquisition

Behind the Scenes: What Works for Webinar Experts

How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?

Profiles & Campaigns

Avengers Assemble: The Marketing Charge for Infinity War

Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins

MarTech

AI For Marketers—What You Need to Know NOW

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?